Other videos by Ben Howard

Through looking at other videos of my artists music, it gives me an idea to his style and the typical locations and shots for the song.

 

This research has showed me how Ben Howard utilises the mood of his tracks to depict the mood for the video. He uses a lot of imagery, water features in most of the videos i have watched in different ways. Brighter colours are used for the more chirpy songs and dull colours for the darker ones. 'To Be Alone' is quite dark and so my images will match the mood. I also have a feature of water in my planned video, the beach.
Although the codes and conventions for this genre state that it is rare to see the artist in the video, Ben Howard often appears in his. I have used this to my advantage by also including 'the artist' (played by my actor) in the performance element of my video. Ben Howard does not often have a performance element in his music videos, however to make my piece more versatile i have decided to include a small portion of performance.
We can see the clear alteration in mood from videos such as Only Love and Keep Your Head Up compared to Esmerelda - showing that Howard has both upbeat songs, mostly with major chords, as well as rather slow or songs in more minor chords with a darker feel to it.  To Be Alone has bursts of heavy beats as well as mellow, quite calm melodies. This means i can have a variety of moods, shots and colours in my video.