AUDIENCE RESEARCH

I have created a questionnaire which i have handed out to 60 people aged between 15 and 20 (because this is the age range most likely to watch my video. Here is a copy of my questionnaire:

 

Feedback

1. My questionnaire was given to 43 females and 17 males in an opportunity sample.

 

2. Indie - 20

    Rock - 10

    Pop - 28

    Metal - 2

This shows Pop as the most popular genre of music and Indie coming in second, this is positive feedback for me as my genre is Indie/Rock and these genres prove quite popular.

 

3. Narrative - 31

    Performance - 22

    Random (Concept/Montage) - 7

This confirms that a strong narrative in a music video will make it more attractive to viewers as it has the repeatability factor.

 

4. Romantic - 20

    Personal - 11

    Family - 19

    Work - 10

As most music videos contain a romantic storyline i am surprised that family issues are a close second, however this is good for me as it means a lot of people will be interested in my video.

 

5. Youtube - 20

    Social Networking - 5

    Television - 15

    iTunes - 30

This gives me a good idea of who to use as distributors of my video.

 

6. Yes - 35

    No - 15

    Who is he? - 10

Ben Howard is a 2013 breakthrough act and it is therefore no shock that some people still dont know him but the important thing to note is that the majority of votes like my artist so my video will be popular.

 

7. Yes - 55

    No - 5

It is clear that synchronaised videos with lyrics are more popular and have a bigger effect on the audience and so i will synchronise my imagery with the lyrics and beat of the song.

 

8. Yes - 45

    No - 15

Music video's have a huge impact on their audience in the 21st century as digital media dominates the web.