ADVERT TEXTUAL ANALYSIS

This advert for 'The Verve' is very minimalistic, it contains the relevant information for the audience yet is reliant on them knowing who the band is because it does not contain a thumbnail of the album cover. The colours are pastel, with no bright bursts and this gives the poster a mellow tone just as we imagine the band to be. The image of landscape implies that the band would be Indie/rock, which they are, however because of the mellow tones the connotations of this are not rock music. They are again, focusing on the established audience who know about the band. The dark tones could connote an alternative group such as rock but this is not too obvious because of the white writing; suggesting purity or calm. The font of 'The Verve' suggests character and is their iconic font which adds synergy to the poster: making the connection instantly to other adverts or merchandise for the band. It is placed in the centre of the page on a contrasting background to capture the audiences attention.

This advert for Ed Sheeran captures his character through a representational image of him. The smile whilst looking down connotes innocence or ignorance to his success, the reference to the notion of looking also urges the viewer to look down as he is to the information stated about his album release. It is interesting to note that his name is in large letters which contrast to the background and the album symbol/name is placed underneath. This is important for the advert as it links all three major parts of information together; Ed's appearance (which also features on his album cover), his name (so that the audience can link a face to a name) and the album symbol/name (so that a customer can recognise it on itunes or in the shops). Orange is Ed Sheeran's signature colour therefore it features on alot of his promotional media and could act as synergy, it also denotes his hair colour which he is well known for. A thumbnail of the album cover is represented on the bottom left corner which will also make it easier for customers to recognise in the shops. For more promotion, a quotation from a music magazine is placed in white writing to state how successful the album is.

This advert is busier than the other two because it includes a background with images layered on top. The advert is in black and white except from the quote from a music magazine to promote the album, the fact that this is in colour makes it stand out and puts emphasis on how "superb" the album is. The date of release is stated in a large font as the album and band name is. The white font on a black background makes it stand out and connotes the musical genre, indie/rock. The advert contains images of the band as well as the name to give optimum exposure for the band and allow people to put a face to a name. Everything in the advert is centred to give a symmetrical layout and make the advert more appealing to the audience.