FINAL COMPARISON

Andrew Goodwins theories include: hyperconsiousness, parody, inter-textuality, pastiche and narcissism. All three videos include aspects of these theories and still all three videos are typical of their own genre. The expectation is that POP videos will be more hyperconscious in terms of the appearance of the main artist, Carly Rae Jepsen definitely has a more polished persona than Plan B in the R&B category.
However, hyperconsciousness is not all about having a squeaky clean image, it is simply being over aware of how you are perceived. Therefore all artists in the videos seem to be hyperconscious as they all maintain a certain image and reputation for their fans and the media.
Only one video has a clear inter-textual reference, L I F E G O E S O N - Noah and the Whale, of Marylin Monroe.

 

None of the other videos contained an obvious inter-textual reference which links the audience to another medium, although you could say this one is also a pastiche as the woman has a costume and look which resembles Marylin Monroe.

We would also think that the video containing the most narcussism would be the POP video, however there are not as many close ups of Carly Rae Jepsen as there are of Plan B in the R&B video. This would suggest the artist is more narcussistic because they include more shots of themselves and are more inclined to involve themselves in the whole of the music video.

It seems the video that is classed as 'ALTERNATIVE' or 'INDIE' includes less of Goodwin's codes and conventions than the more mainstream genres. Whilst Noah and the Whale only really include inter-textuality and hyperconsciousness, Plan B's video is both hyperconscious, narcussistic and could be said to have intertextual references to a film. Carly Rae Jepsen's includes hyperconsciousness, narcussism and parody/pastiche - the most mainstream genre with the most of Goodwin's theories.