POP

CALL ME MAYBE - CARLY RAE JEPSEN

The genre of Call Me Maybe is Pop. The video is mainly narrative based although there are elements of performance where the artist sings to the camera. The video follows a girl who really likes her next door neighbout. Throughout the story Carly is trying to impress her neighbour and it is not until the end when she realises that he doesn't want her number, but actually her male bandmates. The unique selling point of this video, as it came out as Carly Rae Jepsen's debut single, would probably be the attractive man who features and the target audience is most likely to be teenage girls from 13-18 years old. The lighting looks quite bright and natural, this connotes light hearted and happiness.The video contains a number of different camera shots, used for multiple reasons. In particular there is a high angle shot where Carly falls off the car that she is cleaning, to show that she is a low status compared to the boy who helps her up. This could also be interpreted as a point of view shot as the boy looks down on her. Panning, close-up and group shots are also used to display detail. There are a range of takes from fast to slow. The fast takes are used mainly for more comical value such as falling off the car or looking out the window at the boy until he catches her. Slow takes, such as when Carly pulls the main subject to sit on the car are used to highten the tension and make the viewer question what is coming next. Special effects are used in this video such as green screen; for when Carly has a momentary dream about her and this attractive boy dressed as a classical romantic couple with an exotic background, and slow motion is used as he cuts the grass topless to emphasize how attractive Carly finds him. There are credits at the end which state who and where the video was made and Produced by.