R&B

DEEPEST SHAME - PLAN B

Plan B has a certain reputation as he has been around for quite some time. People therefore have expectations for his music videos, which usually tell a story but include some performance as well. The demographic for this artist is hard to define as many of his fans would have followed him since he started almost 10 years ago, however as he brings out new songs that may appeal to a younger audience, he gains more fans and so the target audience for this video would be boys and girls from the ages of 16 upwards, most probably stopping at around 26 years old. The 'Deepest Shame' video is both narrative and performance based. The genre of the song is R&B and this video is typical of that genre, it uses special effects and is quite fast paced.The camera tracks the main character, who the song is about just as the video follows her story, and the shot usually tells the story of the lyrics. It uses montage editing, where there are a number of shots layered on top of others or a story that is quite jumbled; not necessarily showing in chronological order. There are a lot of close ups used to urge the viewer to pay attention to detail like the words painted all over the girls body. Jump cuts are used as an ellipsis in this video, such as a long shot of some people are coming out of a shop and then jumping to a mid shot of them suddenly walking down the road. Special effects such as dissolve and fade are used to transition frrom shot to shot, e.g. when the girls face dissolves into a cloud under water. The lighting and set throughout the video is quite dark which connotes pain or suffering, with warehouse-looking sets and flashing lights to make the visual aspect quite interesting, i would say this is also quite typical of R&B videos as the narrative of the song is usually quite dark. There are no credits or intertitles at the end which state who or where the video was produced.