I have recently been looking at NME's top 100 music videos to gain ideas for my own, and this has inspired me to share my top 5 favourite music videos...enjoy!
ED SHEERAN - GIVE ME LOVE
I like this video because the narrative is different to a lot of videos, it is quite dark and the video includes taboo images as well as traditional, romantic ones!
JESSIE J - PRICE TAG
This is one of my favourite videos because, although mainly performance based, the message is strongly portrayed through the lyrics and emphasised by the imagery! Jessie J has a versatile videography, Do it like a Dude is entirely different to Price Tag however Jessie sticks to codes and conventions of her genre, making her videos appeal to its target audience.
MUMFORD AND SONS - THE CAVE
This video is something unexpected for the song which is why i like it. There is an element of randomness with the men at the beginning, keeping the video light-hearted and easy to watch - this goes with the mood of the song!
JUSTIN TIMBERLAKE - CRY ME A RIVER
Justin Timberlake is close to a legend when it comes to Pop videos. I like this one because it appeals to every audience - we have the good-looking male (JT) and intimate look at the artist for the female fans, the attractive woman appealing to the 'Male Gaze' and the performance and narrative element to entertain!
KE$HA - DIE YOUNG
Ke$ha is one artist who is often exposing outrageous videos - and this is one of them! Maybe not as random as some of her others but that is why i like it, it has more of a narrative yet still promotes Ke$has 'live hard, die young' motto of partying and having fun!
NME's top 100:
http://www.nme.com/list/100-greatest-music-videos/217342/page/1
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