Many artists choose to include an element of narrative in their music videos because it shows their fans a different and more personal side to them.
"The video allows the audience more varied access to the performer than a stage performance can. teaching music video." - Pete Fraser
Narrative based music videos often have the repeatabiltiy factor, whereby the storyline is inticing to the viewer so that the audience wants to watch it over and over, like a mini film. It is generally made up of montage editing, so the story is non-linear and allows the audience to 'de-code' their own message/interpretation from the action. This is combined with some sort of performance element, which is common in most music videos so that the audience can get to know the artist as a performer and a normal person.
Some narrative based videos are:
Britney Spears - Everytime
Britneys video portrays real life issues to do with being in the public eye and the pressures of media/paparazzi. Our insight into what Britney life actually exposes a lot of what she may be going through at the time, because her break-down was very public and the connection with this video shows us how her behaviour could have reached a breaking-point long before.
P!NK - Please don't leave me
P!NK is known for including taboo narrative's in her music videos, this one in particular displays an abusive domestic relationship that goes round in circles. We also see performance from the artist as we do with many of P!NK's videos, she likes to give diverse insight into her life/imagination through her different videos yet keeps the performance element to remind us that she is an artist and that the stories represented are fictional.

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